About Tina Grubisa
Learn about Tina Grubisa and her focus on AI ROI, business cases, enterprise value, SaaS economics and measurable value realization.
Quantify
Connect AI and software capabilities to measurable operating and financial outcomes.
Validate
Make assumptions, costs, risks, and sensitivity visible so decision makers can evaluate the model.
Communicate
Turn analysis into a clear executive narrative that supports enterprise decision making.
MezureAI is Tina's professional portfolio and knowledge hub. It brings together her thinking on AI ROI modeling, business case development, enterprise value, value selling, and measurable outcomes.
The site is designed to showcase expertise, frameworks, and ideas. It is not presented as a consulting business, agency, or solicitation for outside client work.
The work is organized around six connected areas: AI ROI modeling, enterprise business cases, value realization, the CFO perspective, value selling, and the broader economics of enterprise AI. Each looks at a different part of the same question — how a technology investment turns into an outcome a finance team can defend.
Where to start
The framework pages walk through a full AI ROI model, a CFO-ready business case, enterprise value realization, and a SaaS-specific ROI model. Insights offers shorter, practical pieces on payback timing, sensitivity analysis, and how projected value compares with what a deployment actually delivers once it is running.
AI ROI Model AI Business Case Enterprise AI ROI SaaS ROI Model Insights